Seller Resources

Your Free Market Analysis and Marketing Plan! Setting the Sales Price

Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

  • Is your goal to get the maximum sales price for your house?
    • If so, are you willing to have your house on the market for many months?
  • Is your goal to sell your house quickly?
    • If so, are you willing to sacrifice some of your potential profits to sell more quickly?
  • Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

I'll then recommend a price at which to list your house to meet your goals in the local market.
If you are SERIOUS about Selling your home, or inquiring about your home's CURRENT VALUE, I can help you.

I will provide to you a free marketing package including a current,complete market analysis including the latest home sales and active listings that will be your competition and which buyers will be seeing as well as yours.  My marketing proposal will prepare you for an aggressive campaign that I know will result in a quicker and less stressed sale.

Remember this, "Anyone can LIST your home, but only an experienced agent can SELL your home."  My full time job is SELLING homes! You need your money to move to the next phase of your life, and my marketing expenses are only paid when I complete a transaction.

I have the motivation to keep your home on the market for the shortest amount of time, for all of us. Working together, listening and being prepared for the current market... no fluff.... no stuff... just good business decisions.

In today’s highly competitive Tallahassee, FL real estate market, pricing your home RIGHT is critical. Price it too high and your home will frighten away potential buyers and languish on the market. Price it too low and you forfeit your hard-earned equity. When you request your Home Evaluation CMA you benefit from receiving a comprehensive market analysis based on comparable recently sold homes and homes sold with similar features and conditions in your area. Our Home Evaluation CMA delivers superior results – Results you can count on!


The information you provide will enable our listing agent to begin the comparative market analysis. In order to complete the analysis, we will contact you to schedule a time to visit your home.

Your Right To Privacy

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By giving us your phone number and email address, you are giving Debbie Kirkland, Realtor permission to contact you via email or phone.